…Arnott’s Shapes Gate. You know how last year they brought out the “new and improved” BBQ and Pizza shapes, and Australia basically turned inside out in protest? And then a few months later, once we had all purchased a box of each to confirm that yep, these “improved” flavours really are the biscuit version of a nappy blow-out all over the back seat of a lamborghini, they responded to the masses and brought back the original flavours? And then we were so excited we bulk-purchased them like they were long-lost friends who we thought had been lost at sea but had actually just had a quick cruise to Bali and back?
What if that was their plan all along?
I’m no conspiracy theorist, but hear me out:
- Arnott’s takes away Australia’s two most beloved Shapes flavours of all time and replaces them with quite obviously horrific replicas. I mean there was no way that a test group sat around munching these abominations and went, “Yep, these are definitely better than the originals.”
- People begin hearing via friends (and comments on the Arnott’s Facebook page) how terrible the new flavours are, and think to themselves, “I need to try this for myself.” So they go and buy a box of BBQ, and a box of Pizza, and get munching (and then spitting). So Arnott’s gets a big surge in sales for a product that sucks, but has people too curious not to buy it.
- Arnott’s “listens to the people” and quickly re-introduces the original flavours back into the market. The country groans with relief and buys up big. Another surge of sales for clever Arnott’s!
- Their marketing team gets major props for pulling the whole thing off. Promotions errywhere!
I’m not going to sugar coat it, this is probably Australia’s biggest controversy. Also I’ve probably thought about it a bit too much and just need some fresh air.
Did I tell you I recently drove up to a Wilson car park in the city and didn’t pull in close enough to the ticket machine and had to hang more than half of my body out the window in order to push the button and receive my ticket? Then did the exact same thing when I was leaving? So there’s that.
I feel like now is a good time to move straight into links. Ain’t no party like a link party! Word!
Check out this pink salt hair spray. I love a good salt spray! And DIY beauty? Even better!!
Every time I look at these pink bunny pancakes, I sing in my head “hop little bunnies, hop-hop-hop”. #parentlife Those cute little pancake bunny butts though!
Turmeric chicken pasta? Alright Bev, don’t mind if I do.
Guys this vintage book wall is insanely amazing and creative! I JUST LOVE IT SO MUCH.
Chelsea always has the best life tips, and this sweet to-do list for adventuring through April is PERFECTION.
So that’s my links. Got anything good for me? How about Easter? What’s happening in your slice of the planet?