It’s pretty crazy to think that testing makeup on animals is still a thing, even though pretty much everyone agrees that animal cruelty is a total no-go.
There are so many popular makeup brands — which test on animals — that we still buy from. By doing so, we fund that brand and inadvertently fund their inhumane practises.
If I’ve just pushed you onto the Guilt-Train Express, I’m very sorry! Lately I’ve been trying really hard to say no to these brands, and opt for cruelty free makeup products instead. The good news is, I’ve discovered that these very accessible, and massively affordable, brands are cruelty free (and pretty darn great!).
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Natio lip colour in “Flutter”
You’ve probably seen this brand in Priceline, and some supermarkets have their face cleansers and whatnot, but did you know they’re cruelty free? You can read their statement on animal testing here — they’ve been certified as Animal Cruelty Free since 1996. A lot of their products are also vegan-friendly.
Don’t be fooled by the incredibly low prices of this brand — some of their products are AH-MAY-ZANG. Plus, you can buy them at Kmart. I absolutely swear by e.l.f’s Face Primer (seriously, this is not a sponsored post, but I can’t spruke it enough). The short statement on the Australian e.l.f site reads, “We do NOT test on animals or endorse such practices”. That’s good enough for me.
Mostly known for their tanning products, ModelCo also have a pretty sweet range of makeup you can support guilt-free. ModelCo test their makeup on models (the human kind), not animals, which has earned them a big tick from PETA. A lot of their products are also suitable for vegans — bonus! ModelCo have over 250 products, so there’s definitely something you can pop into your makeup bag.
There’s no way you’ve gone into Priceline and haven’t noticed INNOXA. Their packaging is just way too cute. You know what’s also cute? Not testing on animals. INNOXA are proudly 100% cruelty free — they’ve never tested on animals, and claim they never will. They won’t even export their brand overseas to countries where it would be tested on animals. Putting animal welfare before profits? That’s something to admire. Read more about it here.
I feel like this brand used to kind of get ignored, but now it’s totally having a moment. Like every brand, it has its ‘wow’ products, and its flops (and don’t even tell me there’s a brand where every product is a ‘wow’, because that’s a lie), but all in all I’m a massive fan. They’re crazy about animals, and have a statement on their site about their policy — check it out here.
Are you an animal lover? Of course you are.
If there’s a brand you love but aren’t sure about, hop onto their website. Most brands will have some kind of statement about animal-testing on their FAQ page. If there isn’t anything there, it could mean that they do practise animal testing, and are being shady about it. You can check pages like Cruelty Free Australia and Cruelty Free Kitty to see if your favourite brands pass the test.
There are literally so many cruelty free brands out there, these are only five of the more affordable ones. Let’s get behind more of these brands, and try to make animal-testing a thing of the past!
What cruelty-free brands and products do you LOVE? I’m always on the look-out for new things to try, so let me know in the comments!
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